Television

Television,

Burgeoning channels and rich content have set Indian television industry into an attractive growth phase. The country is the third largest TV market in the world.

The television industry is expected to grow by 12.9 per cent cumulatively over 2009-14, according to PricewaterhouseCoopers (PwC). The industry grew by 15.5 per cent in 2010 and is slated to register a growth rate of 13 per cent in 2012. TV will remain the highest grosser of revenues and is expected to corner 45.7 per cent of the total ad pie this year, a further rise from 44.5 per cent in 2010.

Growing popularity of the direct-to-home (DTH) services is an interesting development in the Indian television industry. India had 23.1 million active subscribers by the end of 2010, as per Media Partners Asia, translating penetration of television homes to 16 per cent. India is also poised to become the world's largest DTH satellite pay TV market by 2015, with a projected 70 million subscribers.

The shipment of LCD, LED and Plasma TV models almost doubled in India in the January-March 2011 period driven by strong demand from cricket world cup, according to the latest DisplaySearch quarterly India TV shipment and forecast database. The total TV market in India for the first quarter was 3.7 million units, accounting for 41.5 per cent of the Asia-Pacific TV market. During this period, LCD TV shipments grew by 94 per cent reaching one million units.