Monday, September 5

Cinema and Digitisation

Cinema and Digitisation.

The film industry is monitored by the Indian Motion Picture Producers' Association (IMPPA), Film Television Producers' Guild of India, The Association of Motion Pictures and Television Programme Producers (AMPTPP) and The Film Writers Association (FWA).
The growth of Digitisation continues to be a key propeller the Indian M&E industry and this trend was even more pronounced in 2010. Film studios saw greater adoption of digital prints over physical and it was the first time in India that digital music sales surpassed that of physical unit sales, according to the report by KPMG and a leading industry body. Film producers and distributors preferred to release their films on digital platforms. In 2010, nearly 60 per cent of the print run was on digital and 40 per cent were physical prints.
Due to better content, increase in multiplexes, investment in research and continued cost corrections, Indian film industry is estimated to grow from US$ 1.85 billion to US$ 2.94 billion by 2015.

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